Markets Never Forget (But People Do): How Your Memory Is Costing You Money and Why This Time Isn't Different. Ken Fisher's 8th book shows you how investors' memories frequently play tricks on them--and how those tricks are often costly. Readers can use the book to learn to improve their investing error rate by combating their faulty memories--with just a bit of history. For more information, visit http://www.marketsneverforget.com/